Friday, August 26, 2011

The Temptations - "Treat Her Like a Lady"

Treat Her Like a Lady (Single Version) - Gold - '80s Soul

(Debuted December 15, 1984, Peaked #48, 13 Weeks on the Chart)

This wasn't your parents' Temptations record. But then again, these weren't the same Temptations that racked up the hits for Motown during the 1960s and 70s. Although Otis Williams and Melvin Franklin were still there, the lead vocals were now being done by Ali-Ollie Woodson, who was a teenager during the group's "classic" era.

Their backing music was a lot different, too. While The Funk Brothers had helped make the group's hits memorable in years past, the 1985 version of the Temptations was relying on electronic accompaniment like drum machines and synthesizers. Despite the "gentlemanly" lyrics, the music really dates the song to 1985.

That said, the song's performance was the best the group had experienced in years. Despite missing the pop Top 40, it would reach #2 on the R&B chart. It also ushered in a more adult contemporary sound for the group, which they continue to carry today despite a revolving door of members and the passing of many of those voices.

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