Thursday, September 22, 2011

Expose - "When I Looked at Him"

When I Looked At Him - What You Don't Know

(Debuted August 19, 1989, Peaked #10, 19 Weeks on the Chart)

In 1987, I remembered Expose for a series of dance hits that charted all through the year. A string of Top 10 hits made an immediate impression, and was definitely an impetus for a number of similar three-piece all-female vocal groups built in a studio (Sweet Sensation, Seduction, The Cover Girls, etc.) that proliferated soon afterwards. However, they followed those hits up with the ballad "Seasons Change," and took it to #1 on the pop chart in 1988.

When the group resurfaced in 1989, they used a familiar formula. The first single off the What You Don't Know LP was the title song, a dance number that didn't stand out as much due to the sound-alike groups they were competing against. So, their record company followed it up with a ballad called "When I Looked at Him," which was very similar in style to that #1 hit. It went into the Top 10, the sixth of seven straight singles to reach that level.

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